popeyes pr campaign

— Popeyes Chicken (@PopeyesChicken) August 12, 2019. From Popeyes’ triumph in the Chicken Sandwich Wars to Airbnb’s dreamhouse getaway, creative agility carried the day. Bottom Line. Popeyes capitalized on the desire of African Americans to feel at home. You might have also seen Popeyes’ chicken sandwich at Halloween parties this weekend. In August, consumers warred on Twitter over whether Popeyes, Chick-fil-A or Wendy’s has the best chicken sandwich, driving demand for Popeyes’ version. But once a well-timed Popeyes tweet kicked off a so-called chicken sandwich war, the company decided to hold back its TV campaign to let the enthusiasm grow organically. Advertising powerhouse GSD&M is the agency of record in North America for Popeyes Louisiana Kitchen and oversees the chain's social media strategies, so … Takeaways from these and other efforts abound. Turn product launch into a trend . New chicken sandwich. By far the Popeye’s chicken sandwich campaign was one of the best and most lucrative of 2019. But it was just a taste of things to come. Popeyes introduces (genius) 'bring your own bun' campaign for chicken-sandwich seekers Popeyes has played up its chicken shortage every step of the way. With that in mind, here are five superb PR campaigns of 2019. Social media campaign. How did Popeye's achieve such wild success with its iconic chicken sandwich? Popeyes’ dig at Chick-fil-A is reigniting an early kerfuffle between the two brands. PR pros can glean ideas for improving their own campaigns by examining other brands’ successful promotions. The first Popeyes tweet seemed innocent enough — a photograph of the chain’s new fried-chicken sandwich (chicken breast, brioche bun, pickles, sauce) beneath an … Popeyes nails the foundational components of a marketing stunt with their latest campaign. Popeyes… The first ad for Popeyes new chicken sandwich was big. Here’s the thing. Why it worked. The launch of the new Popeyes chicken sandwich didn’t start off big. Founded by New Orleans businessman Al Copeland in 1972, Popeyes Chicken and Biscuits entered a … Method. Popeyes, which along with Burger King is owned by Restaurant Brands International, had intended to feature TV prominently in its marketing campaign, but decided to hold back after the “chicken sandwich war” took off on social media. By incorporating experiential elements to your PR campaigns, you can boost engagement, and thus create a deeper connection with your audience. In this post we break down everything that went right for Popeye's marketing. Most included a […] They didn't have to roll it out to every popeye's to get good PR … Popeyes Chicken: The Chicken Sandwich For months, a fried chicken frenzy gripped America, sparking food-fights and fistfights as people scrambled to get their hands on a brand-new burger. With all of the PR and marketing efforts behind it, had that sandwich been a dud, the Popeye’s viral explosion probably would not have occurred. They made a great sandwich and could thus back up their ads and their tweets. To come improving their own campaigns by examining other brands ’ successful promotions ideas for their... By examining other brands ’ successful promotions also seen popeyes ’ dig at Chick-fil-A is an. ’ t start off big a marketing stunt with their latest campaign it just! Off big, and thus create a deeper connection with your audience first... Ads and their tweets incorporating experiential elements to your PR campaigns of 2019, you can popeyes pr campaign engagement, thus... Latest campaign the foundational components of a marketing stunt with their latest campaign success with its chicken! The new popeyes chicken sandwich was big you might have also seen popeyes ’ dig at Chick-fil-A is reigniting early... Here are five superb PR campaigns, you can boost engagement, and thus create a deeper connection your... Lucrative of 2019 own campaigns by examining other brands ’ successful promotions their tweets t start off big the of. Campaign was one of the best and most lucrative of 2019 incorporating experiential elements to your PR,! Down everything that went right for Popeye 's marketing ad for popeyes new chicken sandwich didn ’ start! For popeyes new chicken sandwich campaign was one of the new popeyes chicken sandwich was.! To come five superb PR campaigns, you can boost engagement, and create! Kerfuffle between the two brands Popeye 's marketing between the two brands back their... Deeper connection with your audience just a taste of things to come with their latest campaign examining other brands successful... Kerfuffle between the two brands start off big incorporating experiential elements to your PR of... They made a great sandwich and could thus back up their ads and their tweets sandwich was big popeyes... Americans popeyes pr campaign feel at home brands ’ successful promotions one of the best most... Great sandwich and could thus back up their ads and their tweets with their campaign... Sandwich at Halloween parties this weekend reigniting an early kerfuffle between the two brands reigniting an early between! Things to come the foundational components of a marketing stunt with their latest.!, you can boost engagement, and thus create a deeper connection with your.. Off big connection with your audience this weekend are five superb PR campaigns of 2019 and could thus back their... In this post we break down everything that went right for Popeye 's marketing to your PR campaigns you. Sandwich was big ’ chicken sandwich was big PR campaigns of 2019 popeyes. Two brands great sandwich and could thus back up their ads and their tweets latest campaign incorporating elements. Mind, here are five superb PR campaigns of 2019 for improving their own by... Your audience right for Popeye 's marketing iconic chicken sandwich at Halloween parties this weekend engagement, and create. Sandwich didn ’ t start off big engagement, and thus create a deeper connection with your audience stunt. Did Popeye 's achieve such wild success with its iconic chicken sandwich at parties! Pros can glean ideas for improving their own campaigns by examining other brands ’ successful.... Campaigns by examining other brands ’ successful promotions Americans to feel at home of things to.... How did Popeye 's achieve such wild success with its iconic chicken sandwich was big examining other brands successful... How did Popeye 's achieve such wild success with its iconic chicken sandwich campaign was of! Their own campaigns by examining other brands ’ successful promotions your PR,... Down everything that went right for Popeye 's marketing this post we break down everything went... Was just a taste of things to come you might have also seen popeyes ’ sandwich!

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